WTF Hyundai?!?! No One Plays Crazy Taxi Anymore
Watch the above commercial and tell me there’s not something chronically wrong with copywriters and the guys that approve nationwide commercial campaigns. I dare you.
Seriously, how can anyone in this decade equate teenage driving to Crazy Taxi? There’s some big differences between video game and real driving, but I’d really thought the analog sticks, shoulder bumpers, triggers and buttons on a game controller were a dead giveaway. After all, it’s nothing like a steering wheel, gas pedal or clutch.
More importantly that real schematic discrepancies, this is insulting to the gaming community. Aside from possible licensing reasons, were there no viable alternatives to Crazy Taxi? The game was popular for a very short time, and it just isn’t commonly played anymore, least of all by teenagers. I thought ads–especially those using or geared toward teens, whose attention span is as expansive as a gerbil’s waistline–are supposed to be timely and relevant. But time and time again, agencies miss this mark with gaming. We’re all teenaged boys, stuck in the mid- to late-90s, rocking out to Creed and drinking Surge. At least that’s what Hyundai would have people believe.
Ad execs: for the love of God, Vishnu or whoever you deify, please stop thinking of gamers as Bill S. Preston, Esq., and “Ted” Theodore Logan. We’ve moved on from arcade cabinets and angular graphics. You should, too.
